International Marketing
Description: Chapter Introduction Final" typically refers to the concluding section of an introductory chapter in a book or document.
Description: Entering foreign markets benefits companies with expanded reach, diversification, innovation access, scale advantages, and enhanced global reputation.
Description: Types of international strategy include global, multi-domestic, transnational, and localization approaches for global market penetration and adaptation.
Description: International strategy involves planning how a company expands operations and competes effectively in global markets.
Description: Multi-domestic strategy customizes products and marketing strategies to meet local market preferences and needs effectively.
Description: Global strategy standardizes products and processes worldwide to achieve economies of scale and market efficiencies.
Description: Transnational strategy integrates global operations while adapting to local markets to balance efficiency and responsiveness effectively.
Description: Think Local, Act Global" case study explores strategies balancing local relevance with global scalability.
Description: Mode of entry refers to methods companies use to enter new international markets strategically.
Description: Export in marketing involves promoting and selling goods or services across international borders to foreign customers.
Description: Licensing strategy involves granting permission to another party to use intellectual property, such as patents or trademarks, for a fee.
Description: Franchising strategy involves granting a license to a franchisee to use a brand and business model for a fee
Description: A course outro summarizes key points, thanks participants, and provides next steps or further resources.
Description: A strategic alliance is a cooperative agreement between two or more companies to pursue mutual goals.
Description: A joint venture is a business arrangement where two or more companies collaborate to achieve a specific project or business activity.
Description: Acquisitions refer to the process by which one company buys another company or its assets to gain control.
Description: A wholly owned subsidiary is a company that is entirely owned and controlled by another company, known as the parent company.
Description: International strategy outcomes include expanded market presence, diversified revenue streams, enhanced innovation, and increased global competitiveness.
Description: Risk and managerial problems in international strategy include currency fluctuations, political instability, cultural differences, and operational complexities.
Description: A course outro summarizes key points, thanks participants, and provides next steps or further resources.
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