Introduction to Marketing
Description: Introduction to Marketing
Description: Marketing is the process of promoting, selling, and distributing a product or service to consumers.
Description: 1. Product: The goods or services offered to meet consumer needs. 2. Price: The cost consumers pay for the product. 4.Promotion: Advertising and other methods to communicate product benefits and persuade consumers.
Description: Product, Price, Place, Promotion, People, Process, Physical Evidence
Description: Marketing management involves analyzing market opportunities, developing strategies, and coordinating resources to achieve business goals by satisfying customer needs.
Description: STP Analysis segments markets, targets specific groups, and positions products to meet their needs.
Description: STP analysis involves segmenting markets, targeting specific groups, and positioning products to meet their needs.
Description: Segmentation divides a market into distinct groups based on needs, characteristics, or behaviors.
Description: Targeting involves selecting specific market segments to focus marketing efforts and tailor strategies for them.
Description: Positioning in STP defines how a product or brand is perceived in relation to competitors in the market.
Description: A Value Proposition Builder is a tool or framework used to create compelling reasons why customers should choose a product or service.
Description: SWOT analysis is a strategic planning tool used to identify strengths, weaknesses, opportunities, and threats for a business or project.
Description: Amazon's SWOT: Strong brand, global reach (S). Third-party reliance, regulatory challenges (W). Cloud, healthcare opportunities (O). Competitive threats (T).
Description: Holistic marketing integrates all aspects of marketing across the organization to create a unified and seamless customer experience.
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