Workbook Video



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Contents

Introduction to Workbook


Description: Guides product development process, offering tools and exercises to shape product strategy.


Choose Your Product


Description: Select a product idea based on market needs, feasibility, and alignment with company goals.


Product Vision Board


Description: Defines product vision, target audience, needs, and key features to achieve success.


Market Size


Description: Estimates potential demand, measuring the number of potential customers or revenue opportunity.


Customer Empathy Map


Description: Visual tool to understand user emotions, thoughts, and experiences, fostering customer-centric design.


Jobs to Be Done


Description: Framework identifying customer needs, focusing on the tasks they aim to accomplish.


OKRs


Description: Objectives and Key Results set ambitious goals with measurable outcomes to drive performance.


Go Product Roadmap


Description: Strategic plan outlining product development phases, milestones, and timelines.


Build Your Agile Roadmap


Description: Creates a flexible, iterative development plan aligning with Agile principles for continuous improvement.


Brainstorming Session


Description: Collaborative exercise generating creative ideas, solving problems, and refining concepts.


PRD


Description: Details features, functionality, and specifications guiding the product development process.


User Persona


Description: Detailed profiles representing target users, including demographics, behaviors, and pain points.


User Journey Map


Description: Illustrates steps users take interacting with a product, highlighting pain points and opportunities.


Business Model Canvas


Description: Template outlining key business components: value propositions, customers, revenue streams, and partners.


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